How can wineries use digital marketing to sell more wine and create more loyal customers?
What is digital marketing and how can a winery use digital marketing to sell more wine and get more loyal customers.
Ep 1 – How can wineries use digital marketing to sell more wine and create more loyal customers? | Wine Marketing Podcast
On this episode we will talk about what is digital marketing and how can wineries get started on it to get more results. Subscribe to the Wine Marketing Podcast today! Click below Subscribe on iTunes
An online wine company is using customer data to develop products and gain traction with retailers
This story appeared first on Modern Retail: http://snip.ly/310xxr Vinebox, which sends shipments of wine-glass-sized bottles every three months — built a membership business off the back of selling packs of individual wine pours to subscribers. After gathering customer insight from subscribers around the types of wines they prefer over Vinebox’s past three-and-a-half years, and seeing users […]
Ep 2 – Marketing Wine to Millennials with Joanna from Avina Wine Tools | Wine Marketing Podcast
The Avina Podcast is a show where they talk to interesting people in the wine industry including winery owners, wine retailers, wine industry decision makers, and more. I was invited by its host, Joanna Stevens, to talk about marketing wine to millennials. Subscribe to the Wine Marketing Podcast today! Click below Subscribe on iTunes
Facebook and Instagram to restrict organic content related to alcohol
[This story appeared first on CNN] (CNN) Facebook will unveil a new policy on Wednesday to restrict sales and limit content related to alcohol and tobacco products, including e-cigarettes, a company spokeswoman tells CNN. The new policy will prohibit all private sales, trades, transfers and gifting of alcohol and tobacco products on Facebook and Instagram, […]
Cheez-It and Boxed Wine Come Bundled Together in This Unexpected Summer Collaboration
House Wine and Cheez-It—yes, the nearly century-old baked snack—have come together for an unexpected summer snacking experience: a limited edition set of wine and Cheez-Its, housed in one convenient box.
Micro Influencer Marketing
People trust people. When searching for the right influencer for your winery, think micro rather than macro. Instagram influencers with less than 10,000 have seven times the engagement rate on Instagram as influencers with larger audiences . Analyze the engagement that influencers you plan to hire are getting from their audience using tools like: Phlanx or Tribber. […]
Video Marketing
92 percent of online Millennials watch digital videos. While all other strategies mentioned in this article serve as the medium where you will connect with potential wine customers, video will serve as the perfect driver to get your message across. Start simple: film videos with your smartphone. Provide the raw, unedited experience of visiting your winery, […]
Chatbots and Conversational Marketing
Conversational platforms are being touted for delivering personalized 1-on-1 messages that will generate more open rates and engagement than email. You may have heard of them and ask yourself: Is this another marketing fad or is it going to produce results for my winery? Like it or not, 67 percent of millennials said they were likely […]
Email Marketing
Some say email is dead, but the Wine industry in general relies on email for most, if not all, of their digital marketing activities. Still, there is potential to use better email marketing strategies to create more loyal customers, increasing their lifetime value. Email tips: Segment your list. Hypertarget your message. Include only one link […]