An online wine company is using customer data to develop products and gain traction with retailers

This story appeared first on Modern Retail: Vinebox, which sends shipments of wine-glass-sized bottles every three months — built a membership business off the back of selling packs of individual wine pours to subscribers. After gathering customer insight from subscribers around the types of wines they prefer over Vinebox’s past three-and-a-half years, and seeing users […]

Facebook and Instagram to restrict organic content related to alcohol

[This story appeared first on CNN] (CNN) Facebook will unveil a new policy on Wednesday to restrict sales and limit content related to alcohol and tobacco products, including e-cigarettes, a company spokeswoman tells CNN. The new policy will prohibit all private sales, trades, transfers and gifting of alcohol and tobacco products on Facebook and Instagram, […]

Micro Influencer Marketing

People trust people. When searching for the right influencer for your winery, think micro rather than macro. Instagram influencers with less than 10,000 have seven times the engagement rate on Instagram as influencers with larger audiences . Analyze the engagement that influencers you plan to hire are getting from their audience using tools like: Phlanx or Tribber. […]

Video Marketing

92 percent of online Millennials watch digital videos.  While all other strategies mentioned in this article serve as the medium where you will connect with potential wine customers, video will serve as the perfect driver to get your message across. Start simple: film videos with your smartphone. Provide the raw, unedited experience of visiting your winery, […]

Chatbots and Conversational Marketing

Conversational platforms are being touted for delivering personalized 1-on-1 messages that will generate more open rates and engagement than email. You may have heard of them and ask yourself: Is this another marketing fad or is it going to produce results for my winery? Like it or not, 67 percent of millennials said they were likely […]

Email Marketing

Some say email is dead, but the Wine industry in general relies on email for most, if not all, of their digital marketing activities. Still, there is potential to use better email marketing strategies to create more loyal customers, increasing their lifetime value. Email tips: Segment your list. Hypertarget your message. Include only one link […]