6 Engaging Social Post Ideas for Wine Businesses and Wineries Amid Coronavirus (COVID-19) Closings
Many wine businesses, including customer-facing wineries and tasting rooms, have been asked to close temporarily by local authorities, to promote social distancing and contain the coronavirus (COVID-19) outbreak in the U.S., Italy, Spain and in other parts of the world. I can only imagine the impact this will have on the smaller wineries that rely […]
Ep 4 – Augmented Reality Accessible to Small Wineries
Augmented reality (AR) is often thought to be only accessible to big brands such as 19 Crimes. On this episode Dave Chaffey from Third Aurora in Australia explains the concept of their innovative platform Winerytale. One of their goal is to create AR solutions that are useful, affordable, and accessible. Winerytale will be as simple […]
Ep 3 – Tips For Creating Videos That Help Sell Wine To Millennials with Ellen Wrona from Armstrong Productions | Wine Marketing Podcast
Do videos really help to sell more wine? Ellen Wrona from Armstrong Productions in Monterey, California tells us key tips on creating videos that create meaningful connections and help sell more wine, especially to millennials Is it ok to film videos with your iPhone? What should you talk about in the videos? Do videos have […]
How can wineries use digital marketing to sell more wine and create more loyal customers?
What is digital marketing and how can a winery use digital marketing to sell more wine and get more loyal customers.
Ep 1 – How can wineries use digital marketing to sell more wine and create more loyal customers? | Wine Marketing Podcast
On this episode we will talk about what is digital marketing and how can wineries get started on it to get more results. Subscribe to the Wine Marketing Podcast today! Click below Subscribe on iTunes
An online wine company is using customer data to develop products and gain traction with retailers
This story appeared first on Modern Retail: http://snip.ly/310xxr Vinebox, which sends shipments of wine-glass-sized bottles every three months — built a membership business off the back of selling packs of individual wine pours to subscribers. After gathering customer insight from subscribers around the types of wines they prefer over Vinebox’s past three-and-a-half years, and seeing users […]
Ep 2 – Marketing Wine to Millennials with Joanna from Avina Wine Tools | Wine Marketing Podcast
The Avina Podcast is a show where they talk to interesting people in the wine industry including winery owners, wine retailers, wine industry decision makers, and more. I was invited by its host, Joanna Stevens, to talk about marketing wine to millennials. Subscribe to the Wine Marketing Podcast today! Click below Subscribe on iTunes
Facebook and Instagram to restrict organic content related to alcohol
[This story appeared first on CNN] (CNN) Facebook will unveil a new policy on Wednesday to restrict sales and limit content related to alcohol and tobacco products, including e-cigarettes, a company spokeswoman tells CNN. The new policy will prohibit all private sales, trades, transfers and gifting of alcohol and tobacco products on Facebook and Instagram, […]
Cheez-It and Boxed Wine Come Bundled Together in This Unexpected Summer Collaboration
House Wine and Cheez-It—yes, the nearly century-old baked snack—have come together for an unexpected summer snacking experience: a limited edition set of wine and Cheez-Its, housed in one convenient box.
Micro Influencer Marketing
People trust people. When searching for the right influencer for your winery, think micro rather than macro. Instagram influencers with less than 10,000 have seven times the engagement rate on Instagram as influencers with larger audiences . Analyze the engagement that influencers you plan to hire are getting from their audience using tools like: Phlanx or Tribber. […]