Video Marketing

92 percent of online Millennials watch digital videos.  While all other strategies mentioned in this article serve as the medium where you will connect with potential wine customers, video will serve as the perfect driver to get your message across. Start simple: film videos with your smartphone. Provide the raw, unedited experience of visiting your winery, […]

Chatbots and Conversational Marketing

Conversational platforms are being touted for delivering personalized 1-on-1 messages that will generate more open rates and engagement than email. You may have heard of them and ask yourself: Is this another marketing fad or is it going to produce results for my winery? Like it or not, 67 percent of millennials said they were likely […]

Email Marketing

Some say email is dead, but the Wine industry in general relies on email for most, if not all, of their digital marketing activities. Still, there is potential to use better email marketing strategies to create more loyal customers, increasing their lifetime value. Email tips: Segment your list. Hypertarget your message. Include only one link […]

Search Engine Optimization and Marketing

Is search engine marketing still valuable? It has never been more valuable because of: Intent. People are searching for wine, mainly using their phones, and you must be present in those search results if you want to get their business. Both paid search engine marketing (SEM) and organic search engine optimization (SEO) must be included […]

Social Media Strategies for Wineries

When thinking about a digital marketing plan for your winery, social media may be the first strategy to come to mind. Facebook’s user demographic in the United States is mostly made up of Millennials, with 25 to 34 year olds accounting for the largest of share Facebook users in the country. Now, a word of caution. […]

4 Email Marketing Tips for Wineries

A customer/prospect email list may well be the most valuable digital marketing asset a winery can have. On this video I share 4 things wineries should be doing with their email list in order to get more sales and customers. I want to share 4 things wineries should be doing with their email list, to be more successful […]