When thinking about a digital marketing plan for your winery, social media may be the first strategy to come to mind. Facebook’s user demographic in the United States is mostly made up of Millennials, with 25 to 34 year olds accounting for the largest of share Facebook users in the country. Now, a word of caution. Do not use social media as a place to only post photos of your bottles. Period. This is not the way to market to millennials (and frankly any other generation) on social media. Rather, make your objective to connect and engage with current and potential customers. Show the actual people behind the brand so people can really connect and trust your winery. Bottle shots don’t drive that type of connection. Be more personal. Use video: record yourself working in the winery, interview tasting room staff, winemakers and others. All staff members play an important part of your operations and people want to get to know them. Also, don’t forget about LinkedIn, where you can connect with potential customers with a higher power of acquisition.
Social Media Marketing resources: Facebook Blueprint, Sniply, Buffer, Hootsuite
Many wine businesses, including customer-facing wineries and tasting rooms, have been asked to close temporarily by local authorities, to promote social distancing and contain the
