Some say email is dead, but the Wine industry in general relies on email for most, if not all, of their digital marketing activities. Still, there is potential to use better email marketing strategies to create more loyal customers, increasing their lifetime value.
Email tips: Segment your list. Hypertarget your message. Include only one link (CTA) to your site.
Recommended reading: 5 Email Subject Tips for Recovering Abandoned Carts and Wine Club Signup
You may have heard about email preheaders before but don’t know what they do or why you should be using them. In this article we’ll explain everything you need to know about them.
Google shows millions of results when you search for abandoned cart emails. It can be overwhelming to try to understand and implement all the tips
A customer/prospect email list may well be the most valuable digital marketing asset a winery can have. On this video I share 4 things wineries should be