Email Marketing

Some say email is dead, but the Wine industry in general relies on email for most, if not all, of their digital marketing activities. Still, there is potential to use better email marketing strategies to create more loyal customers, increasing their lifetime value.

Email tips: Segment your list. Hypertarget your message. Include only one link (CTA) to your site.

Recommended reading: 5 Email Subject Tips for Recovering Abandoned Carts and Wine Club Signup