Augmented reality (AR) is often thought to be only accessible to big brands such as 19 Crimes. On this episode Dave Chaffey from Third Aurora in Australia explains the concept of their innovative platform Winerytale. One of their goal is to create AR solutions that are useful, affordable, and accessible. Winerytale will be as simple to use as posting content on Facebook. If your winery wants to close the gap between wine and millennials you have to check out Winerytale and the amazing work the team at Third Aurora is doing.