You may have heard about email preheaders before but don’t know what they do or why you should be using them. In this article we’ll explain everything you need to know about them.
Google shows millions of results when you search for abandoned cart emails. It can be overwhelming to try to understand and implement all the tips and tricks out there. That’s why we are slimming it down to the essentials. Let’s start with the subject line. Why should abandoned cart email subject lines matter to your […]
Many wine businesses, including customer-facing wineries and tasting rooms, have been asked to close temporarily by local authorities, to promote social distancing and contain the coronavirus (COVID-19) outbreak in the U.S., Italy, Spain and in other parts of the world. I can only imagine the impact this will have on the smaller wineries that rely […]
What is digital marketing and how can a winery use digital marketing to sell more wine and get more loyal customers.
People trust people. When searching for the right influencer for your winery, think micro rather than macro. Instagram influencers with less than 10,000 have seven times the engagement rate on Instagram as influencers with larger audiences . Analyze the engagement that influencers you plan to hire are getting from their audience using tools like: Phlanx or Tribber. […]
92 percent of online Millennials watch digital videos. While all other strategies mentioned in this article serve as the medium where you will connect with potential wine customers, video will serve as the perfect driver to get your message across. Start simple: film videos with your smartphone. Provide the raw, unedited experience of visiting your winery, […]
Conversational platforms are being touted for delivering personalized 1-on-1 messages that will generate more open rates and engagement than email. You may have heard of them and ask yourself: Is this another marketing fad or is it going to produce results for my winery? Like it or not, 67 percent of millennials said they were likely […]
Some say email is dead, but the Wine industry in general relies on email for most, if not all, of their digital marketing activities. Still, there is potential to use better email marketing strategies to create more loyal customers, increasing their lifetime value. Email tips: Segment your list. Hypertarget your message. Include only one link […]
Is search engine marketing still valuable? It has never been more valuable because of: Intent. People are searching for wine, mainly using their phones, and you must be present in those search results if you want to get their business. Both paid search engine marketing (SEM) and organic search engine optimization (SEO) must be included […]
When thinking about a digital marketing plan for your winery, social media may be the first strategy to come to mind. Facebook’s user demographic in the United States is mostly made up of Millennials, with 25 to 34 year olds accounting for the largest of share Facebook users in the country. Now, a word of caution. […]