Millennials are not drinking wine as they were expected , per the 2019 Wine Industry Report by SVB. A later SVB blog also mentioned that “We [the wine industry] need to evolve the way we sell and market wine to include the young consumer as well. There is no choice.” The Wine Marketing Podcast addresses how to get more new customers and how to sell more to existing ones by using digital marketing strategies and tactics that are widely underused in the industry. From social media marketing using Facebook and Instagram, to email marketing, e-commerce and sales funnels to chatbots, conversational marketing and personalization. We have educational sessions and interviews with members of the wine industry to analyze what works and what doesn’t, when it comes to marketing in the 21st century.
Augmented reality (AR) is often thought to be only accessible to big brands such as 19 Crimes. On this episode Dave Chaffey from Third Aurora
Do videos really help to sell more wine? Ellen Wrona from Armstrong Productions in Monterey, California tells us key tips on creating videos that create
The Avina Podcast is a show where they talk to interesting people in the wine industry including winery owners, wine retailers, wine industry decision makers,
On this episode we will talk about what is digital marketing and how can wineries get started on it to get more results. Subscribe to