Texas Wine Brands Can Now Benefit from Cost-Effective Digital Marketing Solutions by Ventura Consulting
AUSTIN, Texas, April 20, 2022 /PRNewswire/ — Ventura Consulting, an Austin-based digital marketing consultancy, officially launched on April 18, 2022. CEO Cristian Ventura noticed the increasing need for innovative marketing initiatives in small and medium wineries in the Texas wine industry. “Traditional services provided by big marketing firms can sometimes be out of reach of […]
An online wine company is using customer data to develop products and gain traction with retailers
This story appeared first on Modern Retail: http://snip.ly/310xxr Vinebox, which sends shipments of wine-glass-sized bottles every three months — built a membership business off the back of selling packs of individual wine pours to subscribers. After gathering customer insight from subscribers around the types of wines they prefer over Vinebox’s past three-and-a-half years, and seeing users […]
Facebook and Instagram to restrict organic content related to alcohol
[This story appeared first on CNN] (CNN) Facebook will unveil a new policy on Wednesday to restrict sales and limit content related to alcohol and tobacco products, including e-cigarettes, a company spokeswoman tells CNN. The new policy will prohibit all private sales, trades, transfers and gifting of alcohol and tobacco products on Facebook and Instagram, […]
Cheez-It and Boxed Wine Come Bundled Together in This Unexpected Summer Collaboration
House Wine and Cheez-It—yes, the nearly century-old baked snack—have come together for an unexpected summer snacking experience: a limited edition set of wine and Cheez-Its, housed in one convenient box.
Direct-to-consumer is coming to the alcohol industry (Modern Retail)
New alcohol brands, both independently owned or part of bigger conglomerates, are using online content and marketing strategies to appeal to younger demographics and apply a DTC sensibility to booze