An online wine company is using customer data to develop products and gain traction with retailers
This story appeared first on Modern Retail: http://snip.ly/310xxr Vinebox, which sends shipments of wine-glass-sized bottles every three months — built a membership business off the back of selling packs of individual wine pours to subscribers. After gathering customer insight from subscribers around the types of wines they prefer over Vinebox’s past three-and-a-half years, and seeing users […]