Micro Influencer Marketing
People trust people. When searching for the right influencer for your winery, think micro rather than macro. Instagram influencers with less than 10,000 have seven times the engagement rate on Instagram as influencers with larger audiences . Analyze the engagement that influencers you plan to hire are getting from their audience using tools like: Phlanx or Tribber. […]
Video Marketing
92 percent of online Millennials watch digital videos. While all other strategies mentioned in this article serve as the medium where you will connect with potential wine customers, video will serve as the perfect driver to get your message across. Start simple: film videos with your smartphone. Provide the raw, unedited experience of visiting your winery, […]